Improving your MQL CVR to 20% and beyond
4Cs Growth Marketing Strategy + Super Customer Funnel = More than 20% CVRs
High growing startups today follow a multi-pronged approach when building a marketing strategy to achieve business goals.
The game has gone to a different level with the advent of Custom Landing Pages, Social media platforms (i.e. LinkedIn, Twitter), Influencer platforms (Instagram, Youtube, Tiktok), Content platforms (Blogs, Short form video content, Long form video content, Podcasts), Event Platforms (Airmeet), Referral Platforms, Ad Platforms.
The prospective customer is being bombarded with series of marketing campaigns and it has become tremendously difficult to get the attention, leading to lower conversion rates and higher cost of acquiring leads.
Generally, the conversion rates for MQLs (Marketing Qualified Leads) from each of the marketing strategies has changed significantly.
Custom Landing Pages - 2.5%
Social Media Marketing - 2%
Email Marketing - 2% to 5%
Influencer Marketing - 3%
Content Marketing - 3% to 10% (Targeted Content Strategy)
Event Marketing - 7% and above (Targeted Events)
Referral Marketing - 13% and above (Customer, Employee and Community Referrals)
Ads Marketing - 4% and above (Google Ads)
Based on our experience so far in formulating and executing a result oriented GTM strategy across 5+ startups in 0-1 journey, we identified that 4Cs Growth Marketing Strategy (Community, Content, Conference / Events, Consult) can help founders build Super Customers in both scaling and GTM journeys. These are not just customers, but becomes the ambassadors for you, your company and your product.
Our goal has to be to move prospective customers up (at the top of the funnel) the pyramid or Super Customer Funnel --- from being Casual Acquaintance or Prospect to Active Subscriber or Qualified Prospect to Connected Subscriber or Hot Prospect to Super Subscriber or Converted Customer.
Combination of 4Cs Growth Marketing Strategy with Super Customer Funnel can deliver an impactful results with conversion rates of more than 20% itself, increasing LTV:CAC ratio by a figure of 1.5x.
Following the right marketing (or GTM in case of early stage) strategy would help Sales Team (in case of SLG i.e. Sales led Growth Motion) or Product Team (in case of PLG i.e. Product led Growth Motion) to achieve corresponding business targets i.e. Paid Customers, Freemium Customers, Engaged Customers.
If you are interested to know more about 4Cs Growth Strategy and Super Customer Funnel, please set up a 1:1 call with Ayush
http://calendly.com/ayush-1000f/30min
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